The Science of Scientific Writing by G. D. Gopen

"The Science of Scientific Writing" by G. D. Gopen is a book that delves into the principles of effective scientific writing. The book aims to provide a deeper understanding of how readers process written information, and how writers can best structure their work to make it more easily understood. It covers concepts such as the "idea unit," which argues that readers comprehend written material best when it is organized into small, discrete chunks of information, and the "transparent design," which advocates for a clear and consistent layout and structure that guides readers through the material. Additionally, the book provides tips on how to write clear and concise sentences, use appropriate vocabulary, and effectively use figures and tables. Overall, the book is designed to help scientists, engineers, and other technical writers communicate their work more effectively.